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Research papers

The brave new world

This presentation will explore the impact and growth of digital in Asia, by asking the following: Does digital lead to an incremental reach and synergistic impact versus other media channels? The presentation will compare different media using a...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Priti Mehra, Bhomik Chandna
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Mehra and Chandna (2013a, April 07). The brave new world. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/the-brave-new-world